Extinguishing the light at the end of the tunnel, 2

From an email from my father:

I had actually just read your post about the subway fare reduction and crowding. Sounds frustrating. Of course, if they want to get people out of the cars, they should leave subway fares alone, and charge a fee for cars to enter the city. This city-wide congestion pricing was successfully pioneered in London, which currently has a 8-pound/day fee.

Vehicles license plates are monitored by camera- there are no tollbooths, tickets or tokens. Payment made at various stores throughout the city is "self-enforced," but non-payment within 48 hours leads to a 150-pound charge.

You probably heard of this, but the details and success measures are interesting.

Alternatively, they could follow your suggestion but have "First Class" subway cars rather than a universal far increase (this is akin to a high-speed toll lane on the highway, now being implemented in some US cities).