Who IS that masked laowai?

Mask Week is a not-a-protest being organized by some guys on the That's Beijing forums.

The idea is simple.
1. Buy a mask. (The best one possible to protect you from air pollutants) Still, simple cloth masks, although not very effective can still raise awareness. You can buy them cheaply in local pharmacies, supermarkets and so on.
2. From the time you wake up on the 17th to the time you go to bed on the 24th wear a mask whenever you go outside. Just live your daily life but when you step out the door, wear a mask. (Yes we realize that indoor air pollution is more dangerous because it is concentrated but this is aiming at outdoor air pollution.)

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Mask Week's goal is to promote dialogue about air pollution's dangers and its consequences. For many people who have grown up with air pollution, having gray skies and smog is "just the way it is." Many say they are used to it and others simply say there is nothing that can be done. Meanwhile, babies are being born defective, cancer is rising, and people are dying prematurely because of at least in part from air pollution. Mask Week is to get people moving. To stop people from accepting air pollution as the way things have to be. Talking to others is an important first step to change. And this is what Mask Week seeks to do. Get people talking about solutions so that more and more people can live happy and healthy lives.

I, for one, will be wearing a cheap, ineffective paper mask, starting on 11/17 ('yao yao yao qi', which also means 'want want want air').